About

Riviera Imports produces, imports and markets spirits, wines and beer brands from around the world. The company is a First-Tier marketer of brands that satisfy distinct consumer segments and offer sustainable growth and profit potential at each industry level. From its inception almost a decade ago, the company has built a diverse brand portfolio whose annual growth rate exceeds 20%.

Riviera is led by Edward Caan, CEO and founder. Ed has over 45 years of executive experience in the wine and spirits industry, primarily at Seagram’s. Ed and his management team’s vision is to drive Riviera’s product line through innovative branding, strategic partnerships and sophisticated marketing techniques while working closely in partnership with suppliers, distributors, brokers and retailers. Riviera’s management team offers a unique combination of lifetime industry experience, entrepreneurial savvy and an opportunistic approach to development unmatched among its cohort.

Riviera has assembled a network of distributors and brokers throughout the United States and Canada, all of whom have the skills and capabilities to market brands that appeal to the broadest markets as well as those whose markets are specific niches of consumers or customers. Riviera is a privately held company that operates in a highly entrepreneurial environment and culture. We value the input of our supplier and distributor partners at every level. Based in Red Hook, Brooklyn, Riviera takes inspiration from the area’s entrepreneurs, artists and hard-working men and women who keep the Port of Brooklyn alive.

Riviera Imports. Bold & Distinctive Brands.

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Please Drink Responsibly. Riviera is committed to promoting safe and responsible drinking. We are involved in initiatives that address the societal impact of alcohol usage.

We sponsor and support organizations that promote responsible drinking. We are also a member of the Global Alcohol Producers Group, an informal coalition of leading beverage alcohol companies that are engaged in discussion with the World Health Organization and other stakeholders to examine ways to effectively promote responsible alcohol consumption around the world.

We are fully committed to ensure that all of our marketing and advertising reflects the industry's highest standards and best practices. We are an active participant in industry self –regulatory efforts to ensure appropriate marketing messages directed at legal drinking-age consumers.