Please Drink Responsibly. Riviera is committed to promoting safe and responsible drinking. We are involved in initiatives that address the societal impact of alcohol usage.
We sponsor and support organizations that promote responsible drinking. We are also a member of the Global Alcohol Producers Group, an informal coalition of leading beverage alcohol companies that are engaged in discussion with the World Health Organization and other stakeholders to examine ways to effectively promote responsible alcohol consumption around the world.
We are fully committed to ensure that all of our marketing and advertising reflects the industry's highest standards and best practices. We are an active participant in industry self –regulatory efforts to ensure appropriate marketing messages directed at legal drinking-age consumers.