It’s not a coincidence that Casa Pecados was born in the Amatitán canyon in Jalisco, México. In the 17th century, the original “sinners” gave way to the very first taverns in the region. During this time, the church banned tequila production, sale and consumption in the area. Tequila lovers had no choice but to gather in secret to enjoy it. The historic account is constantly reminding us to enjoy each drop of our beloved spirit with passion and joy.